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Consumer-brand Relationship

Md Kashedul Wahab Tuhin

Mobile telecom brands of Bangladesh are passing complex and critical situations. Besides traditional competition from competing brands, they are facing the outcome of consumers' dominance, and freedom resulted from the availability of brands at a low price, similarity in services, lack of differentiations, and low switching cost. Consumers are disrespectful to brands and showing lack ...

Editor : Iqbal Sobhan Chowdhury

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